The Olive Oryx is a full-service commercial content production and marketing agency partnering with brands worldwide to develop, produce, and distribute content that serves a clear business purpose.
We believe effective content begins with understanding the business behind the brand. We take the time to understand our clients’ objectives, audiences, market positioning, and communication challenges before developing a tailored approach that aligns creativity with commercial goals.
Our expertise spans four core disciplines: Content Strategy, Content Development, Creative Production, and Content Distribution. This integrated approach enables us to manage the entire content lifecycle, from initial research and creative planning through to production, campaign execution, and performance evaluation.
Whether developing a brand campaign, producing commercial photography and video, creating digital marketing assets, or managing content distribution across multiple channels, we focus on delivering work that is relevant, consistent, and commercially effective.
From Strategy to Screen and Beyond.
We bring strategic thinking, creative expertise, and production capabilities together under one roof, providing brands with a single partner for the entire content journey.
Strategically Driven. Creatively Delivered.
Behind the Vision
Jasneet Sokhi | Founder, Lead Photographer & Creative Director, The Olive Oryx
For Jasneet Sokhi, creativity and commercial strategy have always gone hand in hand. As the founder and creative director of The Olive Oryx, she brings over 15 years of experience in photography, visual storytelling, and digital marketing to lead an agency where exceptional content is as strategically effective as it is visually compelling.
Her creative journey began at 14 with her first Canon camera. Inspired by international travel and a family of pilots, she developed an early fascination with capturing people, places, and perspectives. What began with street and landscape photography evolved into a career in commercial photography, creative direction, and brand communications.
With a background in digital marketing, Jasneet spent a decade working across international markets, building expertise in brand positioning, audience engagement, and commercial communications. She later trained at the London School of Photography, combining her marketing experience with her passion for visual storytelling.
This intersection of creativity and commercial thinking became the foundation of The Olive Oryx.
Recognising that brands need more than compelling visuals, Jasneet established The Olive Oryx as an integrated commercial content production and marketing agency. Bridging creative execution and business strategy, the agency supports B2B and B2C brands across the content lifecycle, from strategy and concept development to production, distribution, and marketing.
Today, Jasneet leads a collaborative network of creative and marketing professionals, delivering tailored content solutions across industries and international markets. Her approach combines thoughtful creative direction, technical excellence, and a strong understanding of clients’ commercial objectives.
A qualified drone pilot and Nikon Creator in Kenya, she continues to explore wildlife, nature, and landscape photography, bringing the same curiosity, attention to detail, and visual discipline to her commercial work.
At its core, The Olive Oryx reflects Jasneet’s belief that creativity and strategy should work together. Every concept, image, and campaign should serve a purpose: strengthening brand identity, engaging audiences, and driving meaningful business outcomes.
Our Team
